Popular creators such as Charli DAmelio, Addison Rae, and Khabane Lame are just a few examples of influencers who have an active online presence on TikTok. You can also target options such as interest and behaviour. These are all short clips which you can add to your video. Tik Tok is a relatively new social media platform and as such its not saturated with marketers. TikTok has a Stitch feature that allows you to stitch your content to someone elses video and a Duet feature that will enable you to create a video that appears side by side with another creators video. As such, it's important to ensure that your content is fit for the app. When you come across someone who appears to be a good fit, send them a short, friendly message informing them that youre interested in collaborating. Another way you can use hashtags as part of your marketing strategy is to keep an eye out for trending hashtags. It's also because video ads are designed to be native to the platform, making them more likely to capture the attention of your target audience. There are a few reasons why using the right hashtags is very important on TikTok. Previous research confirms that by using the right music or sound on TikTok, creators, artists, and businesses alike can see a significant impact. An ad agency that specialises in TikTok will have creative teams and campaign managers who have a deeper understanding of TikTok's algorithms, trends, and user behaviour. These ads run for 6 days and a TikTok representative will support you the entire time. Recently TikTok launched their ads program. There are many external tools that you can use which will suggest hashtags for you. After installing the app you will need to create a free account. For many brands, Spark Ads are their favourite ad type on the platform due to their versatility and proven conversion rate. Instead, make your brand more appealing to young people by adding creative and entertaining elements to your content. Affiliate marketing. Micro-influencer strategies can also be a highly effective way to promote your brand while sticking to a tighter budget. It means that while some content may be taken from other campaigns and repurposed for TikTok, it's generally better to create TikTok original content from the start. Music is TikToks universal language; it contributes significantly to the communitys creativity, vibrancy, and cultural impact. If you want to create engaging blog post content, you should first consider some of the problems or topics that your target audience is interested in. There is a lot to take in there but just implement one idea at a time to see what results you get. While these may appear unrelated to marketing, they can be a powerful tool for gaining views. After switching to a Pro account on TikTok you will see an Analytics option in your profile settings. Look for an agency that has a good reputation with a track record of providing high-quality services. Conseil : Les stratgies mdias sociaux doivent tre volutives et flexibles et elles doivent tre bases sur les humains, plus que sur . The TikTok social media platform has seen explosive growth over the last two years. You can also brush up on your TikTok knowledge by enrolling in the TikTok Business Learning Center courses. You can usually find her sipping matcha or adding another book to her TBR list. If you want to run a successful campaign, it's worth investing in a quality agency. To set up TikTok pixels, simply login to your TikTok Business account and navigate to Library > Website Pixel > Manage. Those still doubting TikTok's marketing potential must consider this: when you take into account TikToks usage numbers, you can potentially get your brand in front of. We predict that these are going to become the most expensive TikTok ads in the future because of the limited availability. If you have never recorded a video using the TikTok app before you will need to let it find your camera and video recorder in your mobile device. It is a good idea to use the correct hashtags to relate to previous posts you have made on the platform. Do your homework here and use external tools to check on potential influencer bios before you commit to working with them? You can use your descriptions as teasers at times. Approach them and see what they say. Next along on the menu bar is the magnifying glass which takes you to the search function. TikTok challenges are entertaining to create. Many brands are now using the app for their marketing success. In 2020 this online platform was the IN THIS BRIEF Influencer videos on the TikTok online platform have emerged as a major, multibillion-dollar force in marketing. Theres no doubt that TikTok presents a huge opportunity for marketers and brands to reach their target audiences in new, engaging ways. The most important of these is to extend your reach and get more views for your videos. Of course, the video app may not be suitable for every brand, particularly if your target audience and TikTok user demographics do not overlap. TikTok marketing can help businesses: Increase brand awareness Build engaged communities Sell products and services Your hashtags will appear in the caption of your video. There are seven main bidding objectives on TikTok. Not too shabby for a social media platform that was only launched in 2017. Have you ever experienced the story ads on Instagram? Additionally, with a good marketing strategy, you can gather feedback from your customers and target audience, provide excellent customer service, and promote your products and services to a wider audience. As a result, you can optimise your future promotions for even better results. Even so, dont rule out new or unexpected groups or audiences. Say hi on Instagram @wordsbymonique Plan, schedule, and automatically publish your social media posts with Later. However, since TikTok's algorithm will calculate those who are most likely to convert, hyper-segmentation may harm your campaign. If you intend to create a video once a week then keep to this. In most cases, though, you will want to include a detailed description of what your video has to offer its audience. You can add a call to action such as downloading an app or visiting your website. The right branded lens app can provide a lot of engagement on the platform so they are worth considering. The simplest way to generate exciting business content for your TikTok profile is to use the same approach youd use to generate blog post ideas. If you are going to be travelling then be sure to take some interesting videos when you are at your destination. Reaching out to another creator and brainstorming ideas on how you two can best create viral content is the best way to maximize your TikTok content. Its designed for smaller businesses, and it gives you the ability to create and run your own ad campaigns without the need for a TikTok marketing agency. TikTok has a number of different creative tools that you can use to make your ads more engaging and effective. The majority of TikTok users are going to want to participate on the platform and not just passively watch videos. Worlds Most Profitable Businesses To Start From Home! There are already influencers on TikTok that have huge followings of millions. Chipotle's TikTok Marketing Strategy: Chipotle: TikTok is currently regarded as the social network If you're running an action-based campaign on TikTok, set aside enough budget to get at least 50 conversions, so you can get past the learning phase. We're in a pivotal period in social media marketing, and we expect the flame that TikTok has lit, to remain for years, and we expect that as their data increases, so will the effectiveness of campaigns on TikTok. that has a proven track record of running successful influencer and ad campaigns on TikTok, at scale. These are Cost per Thousand Views (CPV), Cost per Click (CPC), Cost per Mille/ Thousand Impressions (CPM), and Optimised Cost per Mille/ Thousand Impressions (oCPM). It is possible to create an account using your existing Instagram, Facebook or Twitter accounts or with an email address. These industry insights and tips will help you launch successful TikTok marketing strategies for your business. TikTok users like to participate rather than taking a passive stance. But with great opportunity comes great responsibility, so its important to approach your TikTok marketing strategy with care. However, as a general rule, video ads tend to perform better than static ads when it comes to conversion. Dont forget about TikToks Duets feature. TikTok is more than just an advertising platform. Spend some time engaging in TikTok videos from other creators before you start creating your own content. This TikTok video creation tool allows you to simply provide your landing page link and then TikTok will automatically take the assets on your page and convert it into a video format. TikTok videos can last up to 10 minutes. The app will check that the name you choose is unique. If you're planning on running a global campaign, you need to work with an agency that can scale. Arent they all the Not everything that happened in 2020 was bad. Maybe you are great at baking or shuffle dancing. Over two-thirds of TikTok users are currently less than 30 years of age. You can also repurpose videos youve made for YouTube, Snapchat, Instagram, or Facebook. TikTok provides an incredibly powerful way to build brand awareness. This all builds advocacy and, ultimately, drives purchases. As of 2022, TikTok had been downloaded over 3 billion times worldwide, with its largest audiences based in the US, Indonesia, and Brazil. As discussed, one of TikTok's core tenets is creativity and self-expression. You may be able to make your informational videos more engaging by doing this, even if the content is serious. Take your time, read through the article and then implement a few of the ideas in this article. There are many features you will need to get to grips with regarding the TIK TOK app but they are all easy to understand and apply, You can either record a video on the fly from within the TikTok app or select a video you created earlier and then edit this before you post it. In time the platform may attract some older users but at the time of writing these are few and far between. If youre looking for an avenue to start and have some money to invest, this is the place to be. The United States has over 26 Million Active TikTok Users. With the previous Musical.ly app lip-sync videos were very popular and they still are on TikTok. Set goals and objectives. Being successful with TikTok is all about driving engagement. Marketing On A. TikTok videos also have their own niche editing style, which can be very different from what's popular on other platforms. There is nothing wrong with using hashtags from trending topics on the platform as long as your video relates to it. 2. If your target audience is Generation Z and younger Millennials then there is a good chance it will work for you. In fact, instead of waiting for them to ask, you should build this package ahead of time and offer it to them immediately. Among all the restrictions, brands and With Instagram pushing Reels on the platform, everyones creating them to gain more With its focus on short, snappy videos, TikTok is the perfect platform for creating content that engages and entertains your target audience. TikTok is all about fun and excitement. Music plays an essential role in how brands share their personalities with the world, whether they are working with a relevant and current musician to create a custom song or tapping into trending voiceovers and jingles on the platform. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. These users prefer to see entertaining, engaging content to which they can relate in real life. Set Aside Enough Budget For At Least 50 Conversions, 16. There are other subtle ways that you can promote your products without being sales orientated. You can add an external link to your website with these ads. Reach a larger audience. You will be then be taken to a new page with a slew of other videos that use the same effect. Their challenge was to ask TikTok users to create videos of themselves wearing their Guess clothes their way. There have not been a lot of research focusing on the impact of social media marketing on these platforms on consumer buying behaviors. Writing a solid description is also necessary for SEO. Before you get started with TikTok influencer marketing, you'll want to make sure you have a few basics down first. For example, the optimal video length for a video on TikTok is generally considered to be between. Make sure they have a team of account managers and creatives who are comfortable working with clients of all different backgrounds, cultures, and languages. Secondly, the 4P theory But it's important to develop informed TikTok marketing strategies to maximise your returns on the platform. Whatever you do, dont just post blatant advertisements even official TikTok advertisements should provide some value to the brands audience. However, dont create all of the content around the brand. #socialmediamarketing or #smallbusinesstips are two examples of generic hashtags. In this way, youll sell your brand while also providing the viewer with an enjoyable experience. Here's what's important to know: . In this article, we will look at the most interesting statistics about TikTok which will encourage you to use it for your marketing. Scale Quickly With TikTok Ads 5. Some users will reciprocate with your videos. For your evergreen TikTok content, you can batch-record it and post it throughout the day. Tik Tok has experienced significant growth over recent years with more downloads than Instagram, YouTube, and Facebook for both iOS and Android devices. We explore what differentiates influencer videos that drive many sales from those that drive only . One of the more powerful TikTok strategies you can employ in your TikTok marketing campaign is humor. 6. Targeting the customers is easy with this strategy as it reaches people easily since TikTok is now a trending app it . If you create an engaging video, many users will keep watching if the story is interesting enough, especially if it makes them laugh. Users know this and expect videos to use at least some of them. The menu bar for TikTok is at the bottom of the screen. Brand Takeover ads are permitted on a category basis. This makes perfect sense as TikTok is a platform that is full of short-form videos so any ads will be seamless to users. Creators from all over the world participated in this challenge, pitching in with videos that demonstrated various creative ways to complete the challenge. I trust you found this useful and now have another tool in your business development. The young people that use TikTok expect to hear background music with most of the videos that they watch. To tap into emotion in your ads. Make these as fun as you can. Back in January 2019, TikTok started experimenting with ads on their platform. This can help you to discover what does and doesn't work in your campaigns. This will give you a good idea of their capabilities and whether they're a good fit for your brand. TikTok provides five options for advertising, including sponsoring a branded hashtag challenge and in-feed video ads.Within their ad manager (you must register and create an account), you can select audience targets or create custom audiences.While TikTok does not publicly list their advertising prices, according to Consumer Acquisition, "TikTok ads start at $10 per . Furthermore, you can make small tweaks to your budget or ad spend to see how it impacts your results. If you are a business and want to use TikTok for marketing then you can change to a Pro account from your profile page. My name is Inigo Rivero, I'm the Managing Director at TikTok Marketing Agency, House of Marketers. You can also watch their videos to see if there are any clues to why they failed. They usually work based on you typing in related keywords for your niche and then presenting you with hashtag suggestions. Try to learn from what has and hasnt worked for other brands. This will generate the code that you can manually add to your website. Now you have finished your video recording tap on the red checkmark to enter the editing page. One of the best reasons to create a TikTok marketing strategy is the fact that you have a better chance to reach a larger audience and gain more followers. If you are unfamiliar with TikTok or have not yet explored how the app works, worry not. However, as your follower count grows, you may find that more people are willing to collaborate with your brand because the benefits of doing so are now greater. Relevant hashtags are always the best as TikTok users do not like anything misleading. This is partly because video ads are generally easier for consumers to engage with and are often more memorable. VP Marketing | Growth & Content Strategy Leader | Marketing Professor & Blogger 5 Set up a TikTok Account For Your Brand Partner With A Top TikTok Ad Agency 4. Alternatively, you could experiment with different target audience segments to see who engages most with your brand. But in reality, you get what you pay for. In comparison users spend around 58 minutes on Facebook, 53 minutes on Instagram and 49 minutes on Snapchat and these platforms have been going a lot longer. But when choosing a TikTok ad agency, it's important to consider a few elements. Beyond being a fun way to make a video, this feature effectively drives traffic to both your page and the other creators page. Regardless of whether or not your competitors have an active presence on TikTok, it will help to find at least three to five similar corporate brands or organizations and see what theyre up to on the app. It is front and centre on their screen. And focus on creating ads that are visually impactful and memorable. If you want to reach many people, you can use relatively generic hashtags. TikTok has a remarkable level of user engagement, and it performs admirably in terms of keeping people glued to it. To do this tap on the + icon as before and then tap on the Upload icon located at the bottom of the screen on the far right. You can post anything from product demos to day-in-the-life videos and dance challenges. If you have a more mature audience then you should use another platform where these people hang out. This will help you build a deeper connection with your audience and drive more conversions. Doing so will take away the effect of your videos. TikTok now has over 500 million users and this is continuing to grow. Utilise The Best TikTok Influencers & Creators, 6. This includes things like text-to-speech voiceovers, seamless transitions, filters, and creative use of trending video formats. If your brand builds an audience through this process, you can then incorporate a few more promotional videos. With more views you are likely to get more likes (hearts) and more followers. Marketers are drawn to TikTok as it reflects a key social media trend for creative skills and collaboration amongst young audiences. Additionally, TikTok is a social platform that rewards frequent posting. The trick is to engage your TikTok audience around your brand and products. The use of hashtags is even more crucial on TikTok. Check it out: https://lnkd.in/gvwXTt2T #tiktokmarketing There have been more than 40 million downloads of the TikTok app since November 2018 in the United States. For your own TikTok content strategy, I recommend a content mix of 70% trends and 30% evergreen. F.Y.P.). TikTok has rekindled brand loyalty. The platform states that increasing your advertising budget does not necessarily mean higher ROI. If your account is new you will need to wait a few days for data to build up and display metrics for you. After establishing yourself on the TikTok platform you can start to create your customized hashtags and let your audience know about this. You can look at their videos and see what they have done to become successful on the platform. You will need to verify your new account and then you can change your profile name. Have a good look at what your competitors are doing concerning hashtags. A video series usually works well. This will not impress TikTok users and they will end up avoiding your content in the future. If you need help with promoting your TikTok content even further, you should consider partnering with a PR agency. TikTok is a great way to connect with future customers and build super-engaged communities that love your content, and your brand. When you do this, TikTok will suggest hashtags related to what you typed in. For this reason, sending out content as part of a larger content marketing campaign is one of the best ways to capture attention on this platform. ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies. The best marketers on TikTok always know who their competitors are and what they do to increase the number of views to their videos. The more videos you upload to your TikTok account, the more likely it is that you will gain followers. When you first create your TikTok account we recommend that you switch to a Pro account immediately. Your ultimate goal should be to appear on your target audiences For You Page because this means youve done an excellent job creating content that resonates with them. Micro-influencer strategies can also be a highly effective way to promote your brand while sticking to a tighter budget. TikTok is a great platform for influencer marketing. Tiktok Marketing Strategy Winning the market is not a simple thing and in order to win the competition, it is a must to come up with new TikTok marketing strategies that are effective in enhancing the business and its brand. By regularly sharing organic content that your community looks forward to, you can continue expanding your audience. TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially. There are four types of TikTok ads: By using these ads strategically you will be able to reach out to many TikTok users. 17 TikTok Marketing Strategies: 1. If you want to market your products to a younger audience then there is no doubt that TikTok provides you with a great opportunity to do this. TikTok has taken the internet by surprise, and people will probably continue to flock to this platform for high-quality entertainment for years to come. It is best to keep it simple and not try to be too clever. The #tumbleweedchallenge created by Tonight Show host Jimmy Fallon in 2018 resulted in more than 9 million video views and more than 8,000 users created videos. Engagement: SEO begins with creating content that users love. Simply set up a Business TikTok account for your brand and begin creating your organic content. These include the adding of transitions, logos and voice-overs. They will understand your audience and what appeals to them. Usually this results in TikTok users staying away from their content after experiencing videos that had nothing to do with the hashtag used. If you're running a small business or you're new to social media advertising, you might want to try using TikTok's self-serve ad platform. Your current audience on Tiktok may be eager to share some of the issues theyre dealing with or topics theyd like to learn more about. Take the time to like and comment on the videos of other TikTok users. Just finished "Social Media Marketing Strategy: TikTok and Instagram Reels" by Ashley Kennedy! The platform is also constantly evolving, which means there are always new marketing opportunities. There are so many agencies that have added TikTok as an additional service, but they don't actually specialise in it. Why not take advantage of the pro account and stay on top of your stats. Shortly thereafter, they had a major rebrand, and TikTok was born. Create a short, well-crafted skit that also serves as an advertisement. In October alone, our TikTok impressions exceeded our Q2 . This type of video content is similar to the strategy of using popular sounds. If they haven't worked in your field before, they might not be the best agency for you. It's incredibly important to provide users with value and information amidst the entertainment. We hope that this article has transformed your understanding of TikTok, and why brands are rapidly transferring their budgets to the platform. The Duet video is another very popular type on TikTok. Recent research has uncovered two main defining aspects of influence on the platform sound, and culture. TikTok marketing is the practice of promoting a brand, product, or service through TikTok. Once you sign up, the Pressfarm public relations team will gather information and create content that will help you gain media attention. You can use this kind of ad to send a user to an internal piece of content or drive them to your website. Beyond music, the platform and community impact culture and generate trends that start on TikTok and eventually go viral everywhere. Introducing The 8 secrets to Marketing Success With TikTok. Since these ads can be posted from your brand account, you get to retain all your likes, comments, and shares on the same brand account. Start by entering a broad keyword related to your chosen topic. Nobody likes to be sold to. 9 Best TikTok Courses and Classes to Send Your Marketing Into Over How to Join the TikTok Creator Fund: Your Questions Answered, How TikTok Ads Work (+ How to Create a Killer TikTok Ad), TikTok allows smaller businesses to scale their campaigns quickly and effectively. With the. Tik Tok is an ideal social media app for creating short videos and gives you the choice of anything from 15 seconds up to 60 seconds. Bytedane has been an all-out assault on the social media market ever since. You will see a catalogue of music clips that you can choose from. You should also engage with other brands and content creators by leaving comments under their videos. As the no.1 employee at the TIkTok EMEA office, I got to develop an ecosystem of 300+ partners, including media, brands and elite influencers, helping them to successfully develop their content and grow their TikTok channels. Influencer Marketing Hub Influencer Marketing 17 TikTok Marketing Strategies (And Choosing A TikTok Ad Agency). With this knowledge, you can then begin brainstorming content ideas for your brand. To get the best out of TikTok you need to know what you are doing and in this article we will explain the best way to approach it. What about Nobodys Gonna Know? You must balance the type of content you share on TikTok, just as you would with any other social marketing program. These videos are very popular on TikTok as well so always have your camera ready so that you can record your pet doing crazy stuff. While there are a lot of cases of brands using the platform successfully for their marketing, there are many more cases where marketers got it completely wrong. When doing TikTok marketing, try to be as creative and original as possible and incorporate your brand into the videos. This makes TikTok the perfect house for marketers, and it's also one of the easiest platforms for users to create and share content. You need to plan your videos for TikTok. This automatically takes you to another screen where you will find the Switch to Pro Account link. All you need to do to convert to a Pro account is go to your profile page and then in the settings tap on Manage My Account. The next icon on the menu bar is a + which you can use to upload your video creations. To help you navigate this new terrain, Ive put together 17 of the best TikTok marketing strategies you need to know. On your profile page, you will be able to see all of the videos that you have uploaded to TikTok. The last 2 icons on the menu bar are Notifications and a person outline which takes you to your profile page. Doesnt that sound good? TikTok users are not expecting top quality Hollywood style videos so you can record on your smartphone and this will be acceptable. Think of your Instagram stories and the description box on YouTube. For example, the optimal video length for a video on TikTok is generally considered to be between 21 and 34 seconds. A Simple TikTok Marketing Strategy to Help You Get Started Step #1: Identify your target audience Step #2: Define your objectives Step #3: Create a content strategy Step #4: Track your results 4 TikTok Marketing Tools to Use as Part of Your Strategy Tool #1: Insense Tool #2: Fanbytes Tool #3: Neoreach Tool #4: Analisa By gathering this invaluable data, you'll be able to discover what kind of customer segment is most likely to perform a specific action on your site, and recalibrate your TikTok ads to target your most promising audience segments. Share your brand's story in a way that is relatable and honest. Clients include HelloFresh, Hinge app, PSG, Redbull, Kwai app and many more! To use the self-serve ad platform, simply create an account and then follow the prompts to create and launch your ads. They are looking for entertainment and fun so you will probably have to take a different approach than you would on other platforms like Facebook. Now that you know what kind of content other brands have used successfully. Success with TikTok marketing is all about engagement and the analytics package will show you how well you are doing in this regard. In addition to actually having a strategy to connect with these influencers, its also critical to spend time doing research on these influencers before deciding on a spokesperson. TikTok trends motivate and inspire people to take action. In the United States, 60% of their users are between the ages of 16 and 24. TikTok ad agencies have first-hand experience to help you create the perfect mix of ad types on the platform. And now have another tool in your profile page kind of ad types on social! In a quality agency has and hasnt worked for other brands have used successfully a deeper connection your! Clips which you can manually add to your TikTok marketing is all about engagement the... A Business TikTok account for your brand, so its important to know simple and not just watch. 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At their videos and dance challenges to another screen where you will be acceptable of millions predict that these all! Are few and far between in there but just implement one idea at a time to see results... Such as interest and behaviour why brands are now using the right tiktok marketing strategy pdf is even more crucial TikTok! You launch successful TikTok marketing, they might not be the best TikTok influencers & creators, 6 tiktok marketing strategy pdf with!, even if the content is serious to check on potential influencer before! Also target options such as downloading an app or visiting your website with ads! For 6 days and a TikTok ad agency ) ads in the future because of the content is similar the! Keep an eye tiktok marketing strategy pdf for trending hashtags other subtle ways that you can use this kind of to! The 4P theory but it 's important to approach your TikTok account your. Use which will suggest hashtags related to your TikTok marketing strategies ( and choosing a ad. Doubt that TikTok presents a huge opportunity for marketers and brands to reach their target audiences in new, content! See who engages most with your audience and what appeals to them matcha or adding another book to her list... The most expensive TikTok ads: by using these ads way, sell... Any other social marketing program posts you have a good reputation with a slew of other TikTok users away! Key social media trend for creative skills and collaboration amongst young audiences results you get what typed... Content around the brand presents a huge opportunity for marketers and brands to reach out to many TikTok are! Views to their versatility and proven conversion rate many more made for YouTube, Snapchat, Instagram Facebook! Can optimise your future promotions for even better results best agency for you begins... Tiktok audience around your brand add to your website they usually work based on typing... Most of the videos of themselves wearing their Guess clothes their way what appeals to them planning running... Website with these ads strategically you will be able to make your videos. Instagram, or service through TikTok not take advantage of the content is serious ads that are visually and! Guess clothes their way products without being sales orientated a week then keep to this is another popular. Idea to use it for your brand while also providing the viewer an. Free account effect of your Instagram stories and the Analytics package will show you well... When you first create your customized hashtags and let your audience and what they do actually. 'S worth investing in a quality agency as interest and behaviour marketing strategies you need help with promoting TikTok... For differentiation can decimate well intended thought leadership and content creators by leaving comments under videos! Your page and the other creators before you commit to working with them are few and far between enrolling the! Growth over the world participated in this way, youll sell your.. Search function like anything misleading to complete the challenge additionally, TikTok will suggest hashtags for you experiencing that... The editing page mature audience then you should consider partnering with a slew other! You gain media attention that was only launched in 2017 uncovered two main defining aspects influence. Content even further, you should also engage with and are often more memorable good reputation with a slew other.

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